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New Soho hotel set to create jobs

16 November, 2018 — By The Xtra Diary

Impression of how the yet-to-be-named Reuben brothers’ hotel, could look


Fancy resting your weary limbs in a pad owned by multi-billionaires?

Head to west Soho in a couple of years and you’ll be able to do just that, as news reaches Diary that the Reuben brothers Simon and David – the self-made businessmen and philanthropists – have bought a site on Great Marlborough Street with planning permission to build a 118-room hotel. The deal means the brothers are adding to their West End property portfolio, which includes buildings in Sackville Street, Berkeley Square, the Primark store on Oxford Street and another in Poland Street.

Plans show the current building will be demolished and a shopping, restaurant and bar area will be built on the ground floor with rooms above. It is another sign that big money’s grip is getting tighter in the West End, with large property portfolios snapping up such sites. It happened on the old Middlesex Hospital land in Fitzrovia, and with Derwent London’s development north of Oxford Street and along Tottenham Court Road.

Industry experts suggest the deal could create up to 1,000 new hospitality jobs, and shows a confidence in the London hotel scene not dented by Brexit – yet.

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