Pride in London: when and where to be
Acts include Sophie Ellis-Bextor and Eurovision finalist SuRie
06 July, 2018 — By Jack Wright
MORE than 500 LGBTQ+ groups will hit the streets of the West End tomorrow (Saturday) for the annual Pride march.
The parade is to leave Portland Place at noon, moving through Oxford Circus, Regent Street, Piccadilly Circus, Lower Regent Street, Pall Mall, and Trafalgar Square, before ending in Whitehall around 5pm.
Organisers say the event is a “campaign for the freedoms that will allow us to live our lives on a genuinely equal footing” and a “chance to be visible and speak loudly to the rest of the world”.
From 11.45am there will be performances on stage in Trafalgar Square and at the “community village” in Soho.
From 12.30pm a “women’s stage” in Leicester Square and a cabaret stage in Dean Street.
Acts include Sophie Ellis-Bextor, Eurovision finalist SuRie, Pride’s Got Talent winner Busty and Ginger, and the Mayor of London Sadiq Khan.
And this year the parade will include the Met’s biggest ever police marching contingent, with more than 150 police officers and staff marching alongside the London Ambulance Service and the London Fire Brigade.
Pride in London rebranded in 2013 and is now funded by Barclays, Starbucks, and Tesco.
Director of marketing for Pride in London Iain Walters said: “This isn’t just a piece of cause-related marketing, this is taking them in a sensitive and impactful way.”