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OMG! Isn’t that Samuel L Jackson?

Organisers of anti-knife crime group’s ‘takeover’ of radio station invite Pulp Fiction star in to chat

29 March, 2019 — By Samantha Booth

Samuel L Jackson looks in on the Soho Radio takeover

HOLLYWOOD A-lister Samuel L Jackson surprised young people at a 12-hour radio “takeover” organised by an anti-knife crime group.

DJs gave their time for free to play on Soho Radio alongside 12 young people, aged 13 to 20.

The event was planned by Save Our Boys and Girls (SOBAG), a social enterprise set up after two men were stabbed to death in Camden last year and now provides opportunities for young people in London.

Legendary jungle artist DJ Jumpin’ Jack Frost and radio DJ Kelly Ford also helped curate the “takeover”, which featured more than a dozen artists on Saturday.

DJ Jumpin’ Jack Frost with Gemma Fox

Gemma Fox, founder of SOBAG, saw Pulp Fiction actor Mr Jackson near the radio’s studio in Great Windmill Street and invited him in.

“He was nearby and I just spotted him and told him what we were doing,” said Ms Fox, a businesswoman and recording artist from Queen’s Crescent.

“The young people were like ‘oh my God!’”

He spoke to the team and young people for about 15 minutes.

“The young people also got to DJ, interview and talk on air,” said Ms Fox. “We were using it as a chance for young people to feel listened to. They were sitting next to stars and listening to how they do their work. It was a really good experience for them.”

SOBAG is setting up a youth panel to help the next year of youngsters. “Everyone can give back and talk on what they have learned,” said Ms Fox, who hopes the “takeover” of Soho Radio, which is partnered with SOBAG, can be repeated on a regular basis.


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