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New hotel planned to replace Sports Direct in Camden Town

'Our proposals will bring a real benefit to the High Street and Delancey Street while being sensitive to the ambitions of our neighbours'

17 January, 2019 — By Dan Carrier

A HOTEL boasting nearly 100 bedrooms is planned for the site of a discount sports shop.

Developer Demar Holdings plans to demolish a building which is home to Sports Direct in Camden High Street – and replace it with a hotel, a shop and six homes.

The leisure and sports wear outlet, owned by controversial entre­preneur Mike Ashley, moved into the building after Woolworths closed in December 2008.

The New Journal has learned that the plans – yet to be formally submitted to Camden Council – would involve demolition of the existing building.

A new shop would have an 84-bed hotel behind it and six private homes on the site. Though no details have yet been confirmed, the new building would be higher than the current two storeys.

The plans would also see the pavement in Delancey Street being widened to handle more pedestrians and the entrance to the hotel created at what is currently a brick wall, once part of Camden Snooker Club boundary.

The project is just the latest to affect the parade by Delancey Street. The short stretch running between Camden High Street and Arlington Road has been subject to two major developments in the past 15 years.

The popular Cafe Delancey restaurant was demolished and replaced by venue The Forge, now closed. Camden Snooker Club and the Crown and Goose were also knocked down in the face of fierce opposition and replaced with new housing and a guitar shop.

Demar Holdings, set up in 1990 by the Petoussis family, is based in Cyprus. The Camden High Street building was the firm’s first London property, bought in 1991.

Director Spyros Petoussis claimed the new hotel was “much needed”, adding: “Our proposals will bring a real benefit to the High Street and Delancey Street while being sensitive to the ambitions of our neighbours. Camden High Street has gone through some tough times in recent years. We want to act as a catalyst for further rejuvenation. With a new retail offer more in keeping with the nature of Camden Town, a new hotel and homes, we think we have got the balance right.”

A public exhibition of the plans is being held at Arlington Conference Centre, in Arlington Road, from 4-7.30 pm on Thurs­day, January 24, and 10 am-1pm on Saturday, January 26.

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