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Mens fashion pioneers Warren and David Gold to get plaque in Carnaby Street

The fashion model and daughter Lauren Gold to attend unveiling

20 November, 2017 — By Tom Foot

43 Carnaby Street 

THEY dressed the Roling Stones, the Beatles and the Kinks, and pioneered “far out” men’s fashion with loud shirts, corduroy and denim jackets.

Warren and David Gold, who ran the Lord John shop at 43 Carnaby Street, were the main players in London’s Swinging Sixties and were credited with launching a menswear revolution.

Now a plaque will be unveiled outside the Gold brothers’ iconic store.

Warren’s daughter, the fashion model Lauren Gold, Westminster landlords Shaftesbury and deputy council leader Robert Davis will be at the event next week.

Cllr Davis said: “The Gold brothers played a massive part in creating the sartorial spirit of the 60s. The Lord John shop made Carnaby Street the outfitter of choice for the era, whether it was cloth- ing the Rolling Stones or moulding the sharp look of bands like the Small Faces and the Kinks. “The top acts of the day knew the Gold brothers’ style was an essential part of their success. Lord John put music fashion on the map, and it is absolutely right that the store stays on the contemporary map of London with its own plaque.”

In 1967 the Golds commissioned decorators Binder, Edwards & Vaughan to paint the exterior of Lord John, on the corner of Carnaby Street and Ganton Street, with a psychedelic mural.

The brothers founded the business in 1963, having worked on market stalls in Petticoat Lane in east London.

They opened their first shop on Carnaby Street on February 13, 1964, specialising in the “Mod look”.

 

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