The independent London newspaper

Donate unwanted toys to the British Heart Foundation

12 April, 2019

Donate once-loved toys and save them from landfills

• THE British Heart Foundation’s “Toy Amnesty” campaign is calling on parents across the country to donate once-loved toys, saving them from landfill.

A BHF survey reveals kids get bored of their toys in just over a month. And the old adage “waste not want not” has become a thing of the past.

From Buzz Lightyear to Mr Potato Head, two-fifth’s (41 per cent) of parents in London admit to throwing away toys in perfect condition.

Toys’ days are numbered from the moment they leave the box, with the majority of kids losing interest in just over a month (36 days).

And 20 per cent of parents in Greater London said their children lost interest in a toy in the first 11 hours of play.

Children even have an average of four toys they’ve never even played with. This means there could be 162 million toys that have never been played with in the UK.

On the up side, over two-thirds of UK adults would buy a second-hand toy for their child, though just over half have ever donated a toy to charity that is no longer play with.

BHF is urging the public to take part in its “Toy Amnesty” over the Easter break. Donating to one of the BHF’s 550 shops nationwide couldn’t be easier.

Last year BHF enabled 70,000 tonnes of items to be reused thanks to donations to its shops. Visit www.bhf.org.uk/shop/charity-shops/the-easter-toy-amnesty



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